Resumo: The university has been going through a long process of change resulting from institutional crises, hegemony and legitimacy. There is intense mobilization of this institution, subjected to strong pressure from the globalization process, making it necessary to discuss its role today especially due to the psychological changes induced by the pandemic of the Coronavirus Disease 2019 - COVID-19. Studies investigating the COVID-19 pandemic from an academic standpoint focus on psychologicaldistress.The reality is that the COVID-19 pandemic has prompted universities to introduce lockdown, which has led to significant changes in students' lives. In-person classes were replaced by online classes, students had to return home and forego a series of programs and events they held with their peers. Academic life as it was, has become a mirage during this time of the pandemic. Not only were academic habits altered, but the entire family and social dynamics were shaken, compromising emotional and financial stability. In this sense and as a way to survive these difficult times it has become imperative to use emotional intelligence in the pursuit of well-being and happiness, a state desired by many individuals in all fields of their life.

Palavras- chave: Economia criativa, Desenvolvimento regional, Financiamento público.